Selling My Business review 2026 — fixed-fee-adjacent SME broker
By Chris at Sell LtdLast updated What Selling My Business is (and isn't)
Selling My Business is a UK sell-side broker trading name (part of a group of related broker brands) that offers a lighter engagement model than the big three (KBS/Knightsbridge/Hornblower). Typical structure: modest upfront package, moderate success fee, 12-month exclusivity.
It's positioned for owner-managers who want more hand-holding than a pure marketplace but who baulk at the £5k–£20k retainer of a traditional broker.
Who Selling My Business is for
Owner-managers with straightforward £250k–£1.5m businesses in mainstream sectors who want a broker touch on IM, buyer screening and negotiation without paying full traditional-broker rates.
Not for specialist sectors, not for mid-market, not for businesses with complex structures.
Selling My Business pricing & fee structure (2026)
| Fee line | Selling My Business typical | Sell Ltd | Verdict |
|---|---|---|---|
| Upfront package | £1,000 – £5,000 | £0 | In line with SME broker average |
| Success fee | 5% – 8% | Flat / optional | Lower than Knightsbridge, similar to Hornblower |
| Exclusivity | 12 months + tail | None | Reasonable |
| Notice | 1 – 3 months | Anytime | Fair |
| Extras | Modest | Included | Ask about DD support charges |
Selling My Business — feature by feature
Onboarding. Fast — valuation and mandate typically within 2 weeks. IM production is competent but not deeply customised.
Marketing. Portal + aggregator + limited outbound. Marketing depth is the weakest link — expect lower buyer volume than KBS.
Buyer handling. Screening is decent. You'll still be involved in more of the process than at a full-service broker.
Completion. Adequate. Your solicitor leads.
- Cheaper than full-mandate brokers on total cost
- Reasonable 12-month exclusivity
- Fixed-fee-ish structure — less percentage exposure
- Sensible for straightforward SME sales
- Marketing depth is average at best
- Not for specialist or complex deals
- Sold-price data not published
- You'll be more involved than at a full-mandate broker
What real Selling My Business clients say (Trustpilot, Google, Reddit)
We read the public review corpus for Selling My Business and clustered the recurring themes. This is the pattern, not a spin.
Theme 1 · Cheaper-and-fair"About half the cost of Knightsbridge and we still got a fair sale. Recommended."
The core positive theme — savings vs the big three.
Theme 2 · Marketing-underwhelming"Very few serious enquiries. Marketing effort didn't feel proportionate."
The recurring negative — a real weak point.
Public review corpus 2024–2026.
Selling My Business occupies a useful middle ground. Cheaper than a full-mandate broker, more hand-holding than a marketplace. It works when the business is straightforward and marketable.
The gap I keep coming back to: even at Selling My Business's rates, a £1m sale costs £50k–£80k in total fees. The modern marketplace + AI stack does the same job for a fraction of that.
Selling My Business alternatives — honest comparison
| Broker / platform | Retainer | Success fee | Exclusivity | Best for |
|---|---|---|---|---|
| Sell Ltd (this platform) | £0 | Flat / optional | None | Owner-managers £250k – £5m EV |
| Selling My Business | £1k – £5k | 5% – 8% | 12 months + tail | Straightforward SME £250k – £1.5m |
| Hornblower | £1k – £5k | 5% – 10% | 12 months | £500k – £2m SME |
| Knightsbridge | £0 | 8% – 12% | 12–18 months | Sub-£1m no-upfront |
| Business Sale Report | Subscription | Flat | None | Marketplace + distressed |
Sensible middle-ground broker — but the modern stack still wins on economics
Selling My Business review — FAQs
What is Selling My Business?
'Selling My Business' is the trading name of a UK broker (part of a larger group) positioned at the DIY-adjacent end of the market — lighter-touch than a full mandate broker but not a self-serve marketplace.
How much does Selling My Business charge?
Selling My Business publishes a fixed-fee or hybrid model in some cases — typically £1k–£5k upfront package plus a lower percentage success fee (often 5–8%). Confirm current pricing in writing at engagement.
Is Selling My Business the same as Sell My Business?
No. 'Selling My Business' is a specific broker trading name (part of a corporate group); 'sell my business' is a generic keyword phrase. Always confirm the legal entity via Companies House before signing.
Is Selling My Business legit?
Yes — a legitimate UK-registered broker. Whether the fee model fits your business is a separate question.
Does Selling My Business give a valuation?
Yes — free initial valuation is part of onboarding, following the standard broker pattern.
How long is the tie-in?
12 months is typical, with a 12-month tail. Watch the wording of 'introduced buyer' in the contract.
How does it compare to Knightsbridge?
Selling My Business is slightly cheaper on success fee and often has a smaller upfront package. Knightsbridge has more brand recognition and marketing spend.
Is a fixed-fee model better?
For a sellable business, a fixed-fee broker often beats a percentage model on total cost. But 'fixed fee' can hide extras (marketing add-ons, DD support fees) — read the small print.
Trustpilot pattern?
4-star band with mixed reviews. Positive: 'straightforward, cheaper than the big names'. Negative: 'marketing effort didn't produce serious buyers'.
Should I use Selling My Business or a marketplace?
For a genuinely sellable business, a marketplace + AI stack is the more economically rational choice today. Selling My Business is a reasonable middle ground if you want a broker touch without a full mandate cost.
- KBS Corporate review 2026Fee teardown, tie-in reality check, honest verdict
- Knightsbridge review 2026'No sale, no fee' promise investigated, hidden retainer analysis
- Hornblower review 2026SME broker, sub-£2m deals, marketing depth verdict
- Benchmark International review 2026Mid-market, cross-border, 4–8% fee band unpacked