Sell Ltd
About

Selling a business should feel like having a conversation.

For most UK owners, exit is the largest financial event of their life — and the least supported. The market is dominated by brokers, agents and intermediaries built for a slower era.

We're building something different: a calm, intelligent, software-native platform that makes value, readiness and demand visible — and turns the entire journey into a conversation.

Chris, your AI Deal Adviser
Chris
AI Deal Adviser
Meet Chris

Not a chatbot. A genuine adviser.

Chris is our AI Deal Adviser. He helps owners understand what their company is worth, what would lift its value, and whether now is the right moment to sell. For buyers, he helps shape an acquisition profile and surface businesses worth a closer look.

Chris is trained on the realities of UK SME deal-making — Companies House data, sector multiples, deal structures and the soft signals that move outcomes. He is private, patient, and always on your side.

Calm

Software that respects the seriousness of the decision.

Clear

No jargon. No surprises. Real numbers, plainly stated.

Confidential

Your data stays yours. Nothing is listed without consent.

Registered office
AutoThink Group Ltd t/a Sell Ltd
Moss Bridge House, Moss Bridge Road
Rochdale, OL16 5EA, United Kingdom
01706 318200