Sell Ltd
For brokers & M&A advisers

Run every client mandate from one calm workspace.

Sell Ltd gives UK brokers a branded workspace (£199/mo) to manage mandates, generate Information Memoranda with AI, and reach pre‑qualified acquirers. Your client fee stays yours — we only get paid on buyers we introduce.

Free forever for brokers No commission on deals Your firm's branding, everywhere
Chris, your AI Deal Adviser
Meet Chris
Your AI M&A analyst on every mandate

Chris reads Companies House, models valuations, drafts the IM, writes the marketplace teaser and answers buyer questions — so you spend your time on clients, not documents.

Everything a broker needs

Built for how modern advisers actually work.

Client management, IM production, marketplace reach and deal tracking — in one place, wired together.

Every mandate in one workspace

Search Companies House, add a client in seconds, and keep every business you represent alongside its listing, IM and deal room.

Chris drafts the IM for you

Point Chris at a client's numbers and he'll write a full Information Memorandum — teaser, financials, growth story, buyer profile — ready for your review.

Publish to the UK marketplace

One click puts a mandate in front of thousands of active acquirers. Anonymised by default, with your firm branded on every listing.

Pre-qualified buyer enquiries

Every enquiry arrives with a signed NDA and buyer profile — no tyre-kickers, no chasing signatures.

Deal rooms per buyer

Track stage, exchange documents and keep private notes for each serious buyer, all the way through to completion.

Your firm's public profile

A branded /brokers/your-firm page shows every live mandate and gives you a link to share in outreach and pitches.

From mandate to close

Four steps. Days, not months.

  1. 1

    Create your free broker account

    Sign up in under a minute. No card, no seat fees, no per-listing charges.

  2. 2

    Add your first mandate

    Search Companies House, pick the client's limited company and Chris pulls in the filings.

  3. 3

    Chris drafts the IM & listing

    Review, edit inline, then publish. Your firm's branding stays on every page the buyer sees.

  4. 4

    Work qualified buyers to close

    Enquiries land in your inbox, NDAs signed. Move them through the deal room to completion.

Why brokers switch

The old way vs. Sell Ltd.

Area
  • Client mandates
    Traditional · Spreadsheets & shared drives
    Sell Ltd · Structured workspace per client
  • Information Memoranda
    Traditional · 10–20 hours per mandate
    Sell Ltd · AI-drafted in minutes, editable inline
  • Buyer reach
    Traditional · Your rolodex
    Sell Ltd · UK-wide marketplace of active buyers
  • NDA handling
    Traditional · Email chases & PDFs
    Sell Ltd · Signed digitally before IM unlocks
  • Deal tracking
    Traditional · Ad-hoc notes
    Sell Ltd · Deal room per buyer with stages
  • Cost to broker
    Traditional · Listing fees, retainers, splits
    Sell Ltd · £199/mo workspace · PAYG buyer credits · fees only on Sell-Ltd-introduced deals
NDA-gated IMs

Every buyer signs before unlocking your client's numbers.

Your client fee stays yours

Sell Ltd only charges on buyers we introduce — £5k Deal Progression + 2.5% completion.

UK-wide buyer base

Trade acquirers, PE, search funds and family offices, all in one place.

Broker questions

Anything you're wondering.

What does Sell Ltd cost a broker?+

£199/month for the Broker Workspace (unlimited clients, valuations, IMs, listings). Buyer discovery is pay-as-you-go via Buyer Outreach Credits — credits never expire.

Do you take a share of my client fee?+

No. Your fee with your client is entirely yours. Sell Ltd only charges on buyers we introduce: a fixed £5,000 + VAT Deal Progression Fee when both parties formally commit, plus 2.5% of the sale price on successful completion. No completion, no completion fee.

Who owns the client relationship?+

You do, entirely. Sell Ltd is your workspace — your firm's branding appears on every listing and buyer touchpoint. Buyers contact you, not us.

How does Chris draft an IM?+

Chris reads the client's Companies House filings, plus whatever you and the owner tell him in conversation, and generates a structured IM you can edit inline.

Can I stay anonymous on listings?+

Yes. Every listing supports anonymised teaser mode by default — the buyer only sees the full company details once they've signed the NDA.

Ready to run your practice on Sell Ltd?

Create a free broker account and add your first mandate in the next ten minutes.