Sell Ltd

Value your company. Prepare it for sale. Find qualified buyers.

The fastest way to sell a UK limited company — in one AI conversation with Chris.

Chris, your AI Deal Adviser
Chris
Meet Chris · your AI deal adviser
Chris, your AI Deal Adviser
Good afternoon. I'm Chris, your AI Deal Adviser for UK limited companies. Are you buying, selling, growing, or just exploring today?
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  • Valuation range
    EBITDA × sector multiple
  • Exit readiness
    0–100 score
  • Buyer demand
    Live UK acquirer signal
  • Growth levers
    Top 3 value movers
  • Likely buyer types
    PE · trade · MBO
  • Sector insight
    Comparable deals
AI Journey
Stage 1 of 6
  1. Understand
  2. Value
  3. Prepare
  4. Match
  5. Deal Room
  6. Complete
Built for UK limited companiesCompanies House-awareConfidential by designBuyer qualificationUK broker partner network
Live AI valuation

What could your business be worth?

A five-second estimate. Chris produces the full report — sector benchmarks, comparable deals, growth scenarios — in under two minutes.

Optional: connect your Companies House number inside Chris for benchmark-grade accuracy.

Estimated valuation
£1.06M£1.49M
EBITDA multiple
6.9×
Sector
Software
Chris will pressure-test this against 3 years of accounts, live buyer demand and comparable UK SME transactions.
Start free valuation
What Chris builds for you

Real deliverables, not just conversations.

Everything a broker charges thousands for — produced automatically from your business profile.

PDF · A4

Information Memorandum

A 20–40 page investor-grade document covering financials, growth, ops and highlights.

1 page

Confidential Teaser

Anonymised one-pager that goes to buyers before they sign an NDA.

Report

Business Valuation Report

Sector multiples, comparable deals and three scenario ranges — low, base, upside.

Scorecard

Sale Readiness Assessment

A scorecard across financials, legal, ops and management — with what to fix first.

Campaign

Buyer Outreach Campaign

Personalised, confidential emails to qualified acquirers — approved by you before send.

Workspace

Due Diligence Workspace

A permissioned vault with every document a buyer will ask for, organised the way lawyers expect.

Report

Buyer Qualification Report

Chris checks funding, intent and fit — so only serious buyers reach your inbox.

Why owners overpay today

The old way costs £15,000 before a single buyer sees your business.

Chris does the same work — often better — and lets you run the process on your terms.

Line item
Traditional broker
Chris
Information Memorandum
£3,000 – £10,000
Included
Confidential teaser
£500 – £1,500
Included
Business valuation
£1,500 – £5,000
Free
Buyer research
Weeks of manual work
Minutes
Buyer outreach
Limited personal network
Qualified
Time to market
6 – 12 weeks
Hours
Fee at completion
5 – 10% of deal value
0 – 3%
Availability
Office hours
24/7
Typical saving on preparation alone
£8,000 – £15,000
The seller journey

One conversation. Nine stages. Complete visibility.

From first message to signed deal — Chris walks you through every stage, keeping everything in one place.

01
Chat with Chris

Answer a few questions in plain English — no forms.

02
Business Valuation

Sector-benchmarked value range in minutes.

03
Information Memorandum

A full IM drafted from your profile — you edit inline.

04
Listing

Confidential listing goes live on the marketplace.

05
Buyer Matching

Chris scores thousands of acquirers on fit and intent.

06
Buyer Outreach

Personalised, approved-by-you emails to shortlisted buyers.

07
Qualified Enquiries

NDAs, funding checks and buyer briefs — done.

08
Deal Workspace

Secure Q&A, DD vault and negotiation in one place.

09
Completion

Solicitor coordination and completion tracking.

Chris remembers everything

Your AI deal adviser — with perfect memory.

Every time you come back, Chris picks up where you left off. Nothing repeated. Nothing lost. A real adviser you can talk to at midnight, on a Sunday, between meetings.

Create your free account
Chris, your AI Deal Adviser
Chris
Your AI deal adviser
Your company
Financials & valuation history
Buyers contacted & responses
Every document you've uploaded
Every question you've asked
Progress across the sale
Deadlines and next steps
Preferences & red lines
Your seller workspace

Every stage of your sale, in one place.

Watch your valuation, sale pack and buyer pipeline evolve in real time.

sellltd.co.uk / seller
Business Value
£1.08M
Range £950k – £1.3M
Sale Readiness
0%
Outreach Credits
34
7 used this week
IM completion
86%
Documents
18 / 24
6 outstanding
Buyer Matches
127
9 shortlisted
Interested Buyers
12
3 in NDA
Deal Progress
Stage 4 of 7
Q&A active
Recent activity
  • Buyer NDA signed — Meridian Holdings2m ago
  • Outreach sent to 6 shortlisted acquirers1h ago
  • IM v3 draft ready for review3h ago
Buyer outreach

One credit. One qualified buyer. End to end.

No spray-and-pray. Each Outreach Credit funds a full research-to-send workflow, approved by you.

Step 1

Identifies

Chris pinpoints one relevant acquirer from thousands.

Step 2

Researches

Reads their portfolio, filings and public signals.

Step 3

Finds decision maker

Locates the right person — MD, Head of M&A, founder.

Step 4

Personalises

Drafts a confidential email tailored to their thesis.

Step 5

You approve

Nothing goes out without your sign-off.

Step 6

Chris sends

Tracked delivery, replies land in your Enquiries inbox.

Information Memorandum

A sale document brokers would put their name to.

Chris drafts, formats and version-controls a full IM you can export as PDF, share behind an NDA, and edit inline while you chat.

  • Cover & confidentiality
  • Executive summary
  • Business overview
  • Products & services
  • Customers & pipeline
  • Financial performance
  • Growth opportunities
  • Operations & team
  • Acquisition highlights
Information Memorandum · Confidential
Prepared for qualified acquirers

Northgate Precision Ltd.

UK precision engineering · Est. 2011 · Yorkshire

Turnover
£4.2M
EBITDA
£860k
Multiple
5.4×
Long-standing aerospace tier-2 contracts
60% recurring revenue, 92% retention
Freehold 22,000 sq ft facility included
Second-tier management team in place
The marketplace

Where UK acquirers browse serious opportunities.

Every listing is anonymised, structured and buyer-ready. Only qualified acquirers see the detail.

Software / SaaS·London

Established SaaS · workflow automation

Revenue
£1.9M ARR
EBITDA
£620k
Guide price
£4.8M – £5.6M
Read teaser
E-commerce / D2C·Manchester

Profitable D2C skincare brand

Revenue
£3.4M
EBITDA
£410k
Guide price
£1.6M – £2.1M
Read teaser
Marketing agency·Bristol

B2B marketing agency, retained clients

Revenue
£1.2M
EBITDA
£280k
Guide price
£950k – £1.3M
Read teaser
Pricing

Start free. Upgrade only when you're ready.

Explore
Free
Discover what your business could be worth.
  • Unlimited Chris
  • AI valuation
  • Companies House profile
Prepare
Popular
£299 / mo
Full sale pack — IM, teaser, vault, readiness.
  • Information Memorandum
  • Teaser & vault
  • Readiness scorecard
Sell
£599 / mo
List, match and outreach to qualified buyers.
  • Confidential listing
  • Buyer matching
  • Outreach credits included
Managed
From £2,500 + success
Human deal adviser runs the process alongside Chris.
  • Dedicated adviser
  • Negotiation support
  • Completion project mgmt
Frequently asked

Everything owners ask before they start.

Chris, your AI Deal Adviser

Your future buyer is already out there.

Every successful UK exit starts with one conversation. Talk to Chris — it's free.