Sell Ltd
Pricing

Start free. We only earn when you sell.

List confidentially for free, research buyers for free, and chat with Chris for free. Subscribe to generate the IM and sale workspace. Add credits to run buyer outreach. We only earn when you sell.

Owners — free
Explore

List, research and value your business — free. Upgrade when you're ready to sell.

Free
  • Publish a confidential marketplace listing — free
  • Research companies and buyers for free
  • AI Business Valuation
  • Unlimited chats with Chris
  • Companies House profile
  • Save conversations
  • Secure buyer-seller messaging
Most popular
Sellers
Prepare

Professionally prepare your business for sale — IM, teaser, secure vault and due diligence pack.

£299 / month
  • AI Information Memorandum
  • Secure Document Vault
  • Due Diligence Checklist
  • Sale Readiness Score
  • Unlimited Chris assistance
  • Unlimited revisions
  • Secure buyer-seller messaging
Buyer Outreach Credits are available once you have an active subscription. Credits are pay-as-you-go and never bundled into the plan.

What's free: confidential listings, company research, AI valuation and chats with Chris. To sell: subscribe to Prepare to generate the IM, teaser, vault and due diligence workspace. To find buyers: add Buyer Outreach Credits (available with an active subscription). We only earn when you sell: a one-off £5,000 + VAT Deal Progression Fee at Heads of Terms, and 2.5% of the final consideration only on completion.

How we earn when you win

Most of the platform is free. We only earn when you sell.

Start with free listings and research. Subscribe to generate the IM and sale workspace. Add credits to find buyers. Then we take a small fee only when a deal actually succeeds.

Free forever
£0
List & research

Confidential listings, Companies House research, AI valuation and unlimited chats with Chris. No subscription required.

Subscription
£299 / month
Prepare

Generate the AI IM, secure vault, due diligence checklist and sale readiness score.

Pay as you go
From £49 / 100 credits
Buyer Outreach Credits

Available with an active subscription. Chris identifies, researches, qualifies and approaches buyers. You approve every send. Credits never expire.

One-off, per deal
£5,000 + VAT
Deal Progression Fee

Payable when both parties formally commit to progressing the acquisition (Heads of Terms, Letter of Intent, Exclusivity Agreement or equivalent written commitment).

Only if it completes
2.5%
Completion Fee

2.5% of final consideration. Charged only if the acquisition completes. No completion, no completion fee.

Buyer Outreach Credits

Pay as you go. Credits never expire.

Chris uses each credit to identify, research, qualify and prepare personalised confidential outreach to one potential buyer. Credits are available once you have an active subscription — buy them when you need them, top up whenever, and unused credits stay on your account.

Top-up bundles
  • 250 credits£99
  • 500 credits£179
  • 1,000 credits£299
Chris will not send outreach automatically. You review and approve every introduction before anything is sent.
Estimate a credit top-up
500
Buyer Outreach Credits
£179· £0.36 / credit
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1 credit = Chris researching, qualifying and preparing personalised outreach to one potential buyer.
Worked example

A £1,000,000 business sale

Prepare subscription (3 months)£897
Buyer Outreach Credits (500)£179
Deal Progression Fee£5,000
Completion Fee · 2.5% of £1m£25,000

All fees exclude VAT. If the deal never reaches a Heads of Terms, only the subscription and credits used are payable. If the deal never completes, no completion fee is payable.

FAQ

Questions sellers & brokers ask

Not sure where to start?

Ask Chris. He'll explain your options in plain English and point you to the right plan in under a minute.