Adverse Publicity Procedure
Last updated 22 October 2026
This page explains where the company information on Sell Ltd comes from, the limits of that information, and how to tell us if something is wrong so we can review it promptly.
About Sell Ltd
Sell Ltd is a new UK platform. Our aim is to make public company information free and easy to understand for business owners, buyers and advisers, information that is often only available through paid services.
Where our information comes from
Company and insolvency information is collected automatically from official public sources and third-party data services, principally The Gazette and Companies House, via their published data feeds and APIs. We do not author or create the underlying notices or records. Where possible, we link to the original source so it can be checked independently.
Automated processing
Information is retrieved, categorised and displayed by automated systems. While we work to keep it accurate, automated processing of third-party data may occasionally misread, misclassify or fail to reflect later updates to a source. This is why we link to original sources and act promptly when notified.
No warranty
All information is provided "as is" and for general information only. It does not constitute legal, financial or credit advice and should not be relied on as such. We make no warranty that it is complete, accurate or up to date. Always verify against the official source before making any decision.
Limitation of liability
To the fullest extent permitted by law, AutoThink Group Ltd (trading as Sell Ltd) accepts no liability for any loss or damage arising from reliance on information obtained from public records, third-party sources or automated processing. Nothing in this page excludes or limits any liability that cannot be excluded or limited under English law. See also our Terms.
Third parties
We do not sell or share company information with third parties. The underlying notices and records are published publicly by their official sources and may be displayed independently by other websites and services, which are outside our control.
How to report
Use our contact form and choose “Report incorrect company information”, or email info@sellltd.co.uk. Please include the company name, company number, the page or wording concerned, and what you believe is incorrect.
What we do
- 1Acknowledge
We aim to confirm receipt of your report within 1 working day.
- 2Take it offline
While we review, we aim to remove the disputed information from public view, normally the same working day.
- 3Review
We compare the information with the original official source, such as the Gazette notice or Companies House record.
- 4Correct or remove
If it is inaccurate or misleading, we correct or remove it. If it accurately reflects the source, we explain this and point you to the source.
- 5Confirm
We confirm the outcome to you by email.
Timescales are targets, not guarantees, and may vary with the complexity of the report.
Our standards
- Winding-up petitions are not displayed publicly on our website.
- Corrections are applied wherever the information appears on our site.
- We keep our data handling under review and improve it when issues are identified.
Good faith
Reports are handled confidentially and in good faith. Correcting or removing information is done as a courtesy and does not constitute an admission of liability.
If you are not satisfied
Reply to our response and a director will aim to review the matter within 5 working days.
AutoThink Group Ltd (trading as Sell Ltd), Company No. 13994278, Moss Bridge House, Moss Bridge Road, Rochdale, OL16 5EA.
