The Sell Ltd platform — an AI deal adviser, not a broker

The Sell Ltd platform is the UK's AI-first business sale platform. One product bundles an AI deal adviser (Chris), a 24-hour information memorandum builder, buyer matching sourced from Companies House data, a secure deal room and a confidential marketplace. Free to list; 1.5% on completion. It replaces the broker retainer entirely.

A traditional broker like KBS Corporate charges a £5,000–£15,000 upfront retainer plus 3–8% success fee and locks you into 12–24 month exclusivity. Sell Ltd charges £0 upfront, 1.5% on completion, and you can leave at any time. The workflow (IM, outreach, NDA gating, buyer screening) is the same — just automated where the broker used a junior analyst.

Yes. Creating a confidential listing, running Chris across your Companies House filings, generating an IM and receiving buyer enquiries costs nothing. You only pay the 1.5% success fee when a deal actually completes. Optional add-ons (managed sale, extra outreach credits, priority slot) are priced individually and disclosed on the pricing page.

Companies House filings, HMRC-registered sector codes, The Gazette insolvency notices, ONS regional benchmarks and Sell Ltd's own transaction data. Buyer enrichment pulls from Companies House officer records and third-party B2B data providers. No scraping of private data — every source is a licensed or public register.

The seller survey takes 30 minutes. Chris drafts the confidential teaser and the full IM within 24 hours of survey completion. Once you approve the copy, the listing is live and outreach begins the same day. Compare this to the 4–8 weeks a traditional broker typically takes to produce an IM.

Yes — every full listing is behind an NDA gate. Buyers see a confidential teaser (sector, size band, region) publicly, then click-to-sign a Sell Ltd standard NDA before the identifying details, financials and IM are released. You can revoke access to any buyer at any time from the deal room.

Absolutely — and you should. Sell Ltd is a platform, not a legal or tax adviser. When a serious buyer submits heads of terms, engage a corporate lawyer for the SPA and warranty schedule (typically £3,000–£20,000) and a chartered tax adviser for the exit structure. The 1.5% platform fee does not include legal or tax work.

UK limited companies with £100,000–£15m in turnover. Below £100k the deal economics rarely justify a full sale process. Above £15m a specialist corporate finance boutique may be more appropriate for a strategic auction — though the platform still handles marketplace exposure and NDA gating well at that band.

Sell Ltd is UK-focused: Companies House data, GBP pricing, UK NDA and SPA templates, HMRC-aware tax framing. UK-registered companies with international buyers are fine. Cross-border sellers (a French limited company selling to a US buyer, for example) should use a specialist adviser.

Sell Ltd is a UK business built by former deal-side advisers, engineers and data scientists. Chris (the AI deal adviser) is trained on real UK SME transactions and refreshed quarterly against Companies House and Insolvency Service data. The human editorial team reviews every listing before it goes live to buyers.

The 1.5% success fee on completed deals. That's the only revenue we take from sellers. Optional add-ons — managed sale, priority marketplace placement, extra outreach — are priced separately and always disclosed before you buy. We do not sell your data, we do not accept broker referral fees, we do not run affiliate marketing on your listing.

You pay nothing. No retainer, no marketing charge, no monthly fee. A listing that doesn't sell costs you the 30 minutes of survey time and the buyer meetings you chose to take. That's it. Compare to a broker retainer which is typically non-refundable regardless of outcome.