Endole vs DueDil — head-to-head
Short answer: Endole and DueDil (now FullCircl, part of Experian) look similar from a distance but sell to different buyers. Endole is self-serve SME research from £29.95/report. DueDil is an enterprise B2B onboarding and KYC platform on annual contract. Compare buyer profile before you compare features.
- Individual credit controllers
- Small sales teams qualifying SMEs
- Researchers & journalists on director networks
- One-off report buyers
- Regulated firms — banks, insurers, fintechs
- B2B onboarding & KYC / AML workflows
- Enterprise sales & revenue intelligence teams
- Compliance functions needing PEP / adverse media
12-axis honest comparison
| Axis | Endole | DueDil / FullCircl | Winner |
|---|---|---|---|
| Buyer profile | SME research, credit controllers, individuals | Enterprise B2B / regulated onboarding | Depends |
| Pricing model | £29.95/rpt or £29–£99/mo self-serve | Enterprise contract — POA | Endole |
| Sold to individuals? | Yes | No — team seats only | Endole |
| KYC / AML fit | Not designed for regulated KYC | Purpose-built for KYC / onboarding | DueDil |
| Data breadth (companies) | UK-focused | UK + Ireland + wider (Experian-backed) | DueDil |
| Credit scoring | Proprietary Endole score | Experian credit intelligence | DueDil |
| Adverse media / PEP screening | — | Included at enterprise tier | DueDil |
| API depth | Upper tiers | Full API, CRM integrations (Salesforce, HubSpot) | DueDil |
| Time to first value | Minutes — self-serve signup | Days — sales-led contract | Endole |
| Reporting | Downloadable PDF per company | Bulk enrichment, portfolio dashboards | DueDil |
| Best-fit user | Small teams and individuals | Regulated firms, banks, insurers | Depends |
| Owned by | Endole Ltd (independent) | FullCircl / Experian group | Depends |
Chris's take
I've seen procurement teams shortlist Endole and DueDil on the same spreadsheet and then get confused when the DueDil quote is 20× higher. It's because the comparison is wrong. If you're a fintech onboarding SMB customers under the FCA perimeter, DueDil is a compliance investment — not a research subscription. If you're a credit controller, Endole is a productivity tool — not a compliance one.
The right question isn't "which is cheaper?" It's "am I looking at a regulated onboarding problem or a research problem?" — and you already know the answer.
Regulated onboarding? Compare KYC platforms — not Endole.
DueDil / FullCircl, LexisNexis Risk Solutions, ComplyAdvantage, Bureau van Dijk and Moody's Orbis are the honest shortlist. All enterprise-priced. Endole is not a substitute.
FAQs
Is DueDil still a product?
Yes — DueDil now trades as FullCircl (following its 2021 merger with Artesian). The DueDil name still surfaces in the market. It sits inside the Experian group and is a B2B onboarding, KYC and revenue-intelligence platform for regulated firms.
Endole vs DueDil — which should I use?
Different products. Endole is a self-serve SME research tool sold by report or subscription. DueDil/FullCircl is an enterprise B2B onboarding platform sold on annual contract. If you're an individual credit controller, Endole. If you're a regulated firm onboarding customers at scale, DueDil.
Can I buy DueDil as an individual?
No. FullCircl (DueDil) is not sold to individuals or one-person accounts — it's team-priced and sales-led. If you're an individual wanting UK company data, use Companies House, Endole or Sell Ltd's free checker.
Is DueDil more accurate than Endole?
Not on the underlying UK company data — both draw from Companies House. DueDil goes deeper on KYC-oriented layers: adverse media, PEP screening, sanctions lists and cross-jurisdiction coverage. Those aren't things Endole is trying to sell.
How much does DueDil cost?
Enterprise pricing on contract — the entry point is typically in the low five figures per year, scaling with seats, API volume and coverage. FullCircl doesn't publish a public price. If a five-figure spend isn't in scope, Endole at £29–£99/month is the honest fit.
Does Endole do KYC?
Not properly. Endole gives you company facts and a credit score, but doesn't screen for PEPs, sanctions, adverse media or ultimate beneficial ownership at KYC depth. Regulated firms should not treat Endole as a KYC platform — use DueDil, ComplyAdvantage, LexisNexis or a similar specialist.
Which is faster to set up?
Endole. Sign up, enter card details, pull your first report inside 10 minutes. DueDil's sales cycle is measured in weeks — demos, procurement, IT review, contract. That's the enterprise trade-off.
Which has better API coverage?
DueDil/FullCircl. Its API depth, CRM integrations (Salesforce, HubSpot, Microsoft Dynamics) and event streaming are built for enterprise workflows. Endole's API is on upper tiers and lighter in scope.
Does DueDil cover credit scoring?
Yes — via Experian's UK commercial credit intelligence. It sits alongside DueDil's onboarding features. Endole's score is a self-built product; DueDil ships Experian's under the hood.
What's the honest verdict?
They're not competing for the same buyer. Endole competes with CompanyCheck for SME self-serve spend. DueDil competes with LexisNexis Risk, ComplyAdvantage and Bureau van Dijk for enterprise onboarding budgets. Match tool to buyer profile; don't compare on price.
Free alternative to both?
For UK company data: Companies House Service. For AI business summaries: Sell Ltd's free checker. For KYC-grade coverage: there is no free alternative — regulated onboarding requires a paid platform. Budget accordingly.