West Midlands upholstery supplies eCommerce — £3m T/O at a 20% EBITDA margin.

The business is a specialist multi-channel retailer of professional-grade upholstery supplies. From its West Midlands base, comprising a showroom and fulfilment centre, it serves a balanced customer base of trade professionals and DIY hobbyists across the UK. Its comprehensive product catalogue covers a niche range of traditional materials, modern foams, and specialist hardware. The business operates a lean, direct-to-consumer model, with all sales generated via its proprietary eCommerce website. This streamlined approach results in an adjusted EBITDA margin of 20%. Operations are managed in-house from a single Shropshire facility by a capable team of five, with the current owners having minimal day-to-day involvement. The company’s primary moat is its 30-year brand heritage and reputation for technical authority, which is difficult for generalist competitors to replicate. This is reinforced by a diverse product catalogue and a resilient customer base split between trade professionals and the growing DIY/upcycling consumer segment. Customer loyalty is strong, evidenced by a repeat purchase rate of 21–35% from a database of over 30,000 customers. The founders are seeking to retire and are offering the business on a cash-free, debt-free basis. They are committed to a structured handover to ensure the continued success and smooth transition of knowledge and relationships to a new owner.

• Consistently profitable business generating c.£3m turnover and c.£600k adjusted EBITDA (20% margin). • Market-leading brand with 30 years of heritage and technical authority in a niche sector. • Loyal customer base of 30,000+ with a repeat purchase rate of 21-35%. • Resilient revenue from a balanced mix of professional trade and consumer DIY/hobbyist clients. • Lean, single-channel D2C model with all fulfilment managed efficiently in-house. • Significant brand equity, supported by an owned email list of over 60,000 subscribers.

The business is on track to deliver c.£3.0m in turnover for the current financial year with an adjusted EBITDA of c.£600,000, representing a 20% margin. This profitability is driven by a lean operational model. All revenue is generated through a single, direct-to-consumer eCommerce channel with no reliance on third-party marketplaces. A stable team of 5 handles all in-house fulfilment from the company's Shropshire base. The business operates with minimal owner involvement and holds approximately £20,000 in stock.

• Market Leadership: A 30-year reputation as a go-to specialist, providing a strong defence against generalist online retailers. • Resilient Customer Mix: Revenue is balanced between repeat B2B orders from trade upholsterers and the high-growth B2C market of DIY enthusiasts and 'upcyclers'. • Strong Retention Metrics: The business holds a database of over 30,000 unique customers and achieves a repeat purchase rate of 21% to 35%. • Owned Marketing Asset: An engaged email list of over 60,000 subscribers provides a low-cost, effective route to market.

• Formalise a B2B trade offering with tiered pricing and account management to capture larger clients. • Expand digital marketing (e.g., PPC, paid social) to target the growing national DIY and upcycling markets. • Introduce a proprietary range of high-margin private-label tool kits or exclusive materials. • Leverage the brand's authority to expand upholstery courses into a scalable, online educational format. • Optimise the eCommerce platform (WooCommerce) with modern UX/UI and conversion rate optimisation.

The shareholders wish to facilitate their retirement after establishing a market-leading business over several decades. They are seeking a successor to capitalise on the strong foundation and drive the next phase of growth.

The business is an ideal acquisition for a trade buyer in the broader craft, textile, or home improvement sectors seeking to acquire a niche market leader. It would also suit a PE-backed eCommerce group looking to bolt on a profitable, high-margin brand. An individual acquirer via a search fund is also a strong fit, given the company's operational stability and clear growth levers.